BTS Dalmajung × National Museum of Korea goods — pop-up to 11 Oct

The National Museum of Korea Foundation, through its museum-goods brand MU:DS, has teamed up with HYBE on the 2026 edition of 'Dalmajung', the official BTS merchandise line. Sales opened in three places on 29 September, but each closes on a different day: the HYBE Yongsan pop-up on 11 October, the museum shop on 29 November. Because the designs start from an object in the museum's own collection, you can buy them in the shop and then walk upstairs to see the kind of painting they came from.

What Dalmajung is, and which edition this is

Dalmajung is an official merchandise series that pairs traditional Korean design with the BTS brand. According to the foundation's press release it started in 2021, and this is the fourth series. For the foundation and HYBE it is their second collaboration, after 2024. That is why reports variously call it the 'fourth' and the 'second': the first number counts series, the second counts partnerships with the foundation.

Why munjado — Hangul Day's centenary and 'hyungjeukdaegil'

Munjado (character painting, 文字圖) is a genre in which a large character is written out and the strokes are filled with scenes, animals and plants from stories linked to its meaning. It was widely popular from the late 18th to the 19th century. The screen behind this collaboration, from the late 19th century, gives one panel each to eight Confucian virtues: filial piety, brotherly respect, loyalty, trust, propriety, righteousness, integrity and a sense of shame.

Because 2026 is the hundredth year since Hangul Day was established, the foundation applied the technique — once used only with Chinese characters — to the Korean alphabet. It created a new 'Hangul munjado' graphic that weaves the ten longevity symbols, such as cranes, deer and clouds, into Hangul words including the band's name, 'Arirang' and 'hyungjeukdaegil' (凶則大吉), and used it across the range. The last of those is a lyric from 'Aliens' on BTS's fifth studio album, ARIRANG; the foundation glosses it as misfortune turning into great luck. The foundation's president, Jeong Yong-seok, described munjado as a distinctive Korean way of expressing life's values and hopes through letters and pictures, and said he hoped the collaboration would help people abroad meet Hangul and Korean heritage more easily.

What the thirteen items are

The items the official press release names are a ceramic jar, a dried-pollack-shaped amulet magnet, a gonggi (Korean jacks) pouch set, a mini broom and accessories. The theme is keeping bad luck out and letting good luck in, which is why so many pieces come from household folk custom — the dried pollack hung over a door to ward off harm, the broom that sweeps misfortune away.

• Named in the press release: ceramic jar, dried-pollack amulet magnet, gonggi pouch set, mini broom, accessories
• Also listed by a design magazine: incense sticks and holder, quilted coasters, keyring, bracelet and necklace, LED keyboard (not yet checked against an official list)
• Item prices: not published in the press release or in any report we checked

Where to buy — museum shop, pop-up or Weverse Shop

The pop-up closes first. If you want to pair the goods with the museum, use the National Museum of Korea shop; if the timing does not work, Weverse Shop is the practical option.

Getting there, and what is in English

The museum is at Ichon Station (이촌역) on Line 4 or the Gyeongui–Jungang Line: take Exit 2 and follow the covered Museum Path walkway for about five minutes. Entry to the permanent galleries is free with no ticket, and the shop is inside, so there is nothing to book. HYBE's Yongsan building at 42 Hangang-daero is one Line 4 stop north, by Sinyongsan Station (신용산역), so both fit easily into one afternoon. The museum's galleries are labelled in Korean and English and its information desk speaks English. Weverse, which the pop-up reportedly uses for bookings, is HYBE's global app and runs in English. Whether Weverse Shop ships this particular range abroad is not stated, so check the product page before ordering from outside Korea. The museum stays open until 9pm on Wednesdays and Saturdays, which is the easiest time to combine both stops.