MU:DS Regional Heritage Collection — 100 museum goods from 13 national museums

MU:DS, the goods brand of Korea's national museums, has put the collections of the 13 national museums outside Seoul into one product line. The National Museum Foundation of Korea asked each museum to nominate artefacts that would work as products, developed them together, and released 100 items on 1 September 2026 under the name Regional Heritage Collection. The range runs from famous National Treasures such as the Divine Bell of King Seongdeok in Gyeongju and the Gilt-bronze Incense Burner of Baekje in Buyeo to everyday heritage such as Daegu's hwarot wedding robe and Jeju's dongjaseok stone figures. For someone who has visited a regional museum it is a souvenir; for someone who has not, it reads like a map of which museum holds what.

How do the everyday goods differ from the craft collection?

The everyday goods (26 items) follow one format across all 13 museums. Each museum's signature object was turned into a graphic and printed on a fan-and-handkerchief set and a bookmark, so laying the 13 side by side compares the museums at a glance. The craft collection (74 items) is the work of metal, ceramic, wood, textile and hanji paper artists who reinterpreted the artefacts in their own materials. The foundation's press release names metalworker Lim Sang-a, ceramicist Jeon Sang-geun, woodworker Lee Su-bin and hanji artist Kim Hyun-ju among the artists; which artist made which piece has not been published.

Which artefact became which product, museum by museum?

The table below matches product names on the online shop with the artefact list in the press release. All 13 museums have a fan set and a bookmark; the craft goods vary widely by museum in type and price.

What do the original artefacts look like?

Looking at the original first makes it easier to see what each design borrows. All photographs below are collection images published on e-museum, the national museums' online collection database. As with Daegu's wedding robe, a regional museum sometimes sells goods based on an object held by another national museum, so if you plan to see the original, check where it is on display first.

Where and how can you buy them?

• Online: the "Regional National Museum MU:DS Collection" menu of the national museums' online shop (Korean only). Not all 100 items are listed online; if a craft piece you want is missing, ask a museum shop.
• In person: according to the press release, the museum shops at the National Museum of Korea and the Gyeongju, Gwangju, Jeonju, Daegu, Jinju, Jeju and Iksan National Museums. The shops at Buyeo, Gongju, Cheongju, Gimhae, Chuncheon and Naju were not on the list of sellers.
• Ordering: many craft pieces are marked "order separately" and cannot be ordered together with other goods. That is an ordering rule, not a sign of a limited edition.
• Stock: some craft pieces show as sold out online. The official material gives no limited quantity or end date, and the foundation says items and dates may change with each shop's circumstances.

Buying it as a visitor: which shop, and can you order from abroad?

The easiest place to see the collection is the museum shop at the National Museum of Korea in Seoul: take Line 4 or the Gyeongui–Jungang Line to Ichon Station (이촌역), leave by Exit 2 and follow the covered walkway for about five minutes. Admission to the museum is free. In the regions, Gyeongju National Museum is the one most visitors already pass through; the other sellers are Gwangju, Jeonju, Daegu, Jinju, Jeju and Iksan. Ordering online is harder. The listing on museumshop.or.kr is in Korean, and the separate English-language MU:DS store at muds.kr, which prices in US dollars and ships abroad, did not carry the Regional Heritage Collection when we checked on 10 October 2026. The online shop lists global@nmf.or.kr for overseas purchases; if you cannot get to a museum, writing there before you order is the safest course. Buying in person avoids all of this.